Typography, Identity Design
The Biden campaign is rolling out two new fonts heading into the November election.


A markup of the Biden campaign's new fonts, Decimal (blue) and Mercury (red).  c/o the Biden campaign

The Biden campaign has introduced two new fonts, "Decimal" and "Mercury", for use in all of their communications materials. According to Biden for President Senior Creative Adviser, Robyn Kanner, the typefaces will be tasked with evoking the 2020 presumptive Democratic nominee's campaign ethos of "the battle for the soul of the nation". 

"The pair of fonts come from Hoefler & Co., a legendary typeface company behind the lettering seen in iconic American brands, such as Rolling Stone, Twitter, Tiffany & Co., the Guggenheim Museum, Condé Nast, and Nike.

"Hoefler & Co. also came up with the 'Gotham' typeface used by both Obama campaigns, as well as 'Ringside' for The Office of Barack and Michelle Obama."

Article: Biden Campaign Rolls Out New Fonts from Typeface Powerhouse Hoefler & Co.