Branding, Corporate Responsibility
A meangiful initiative from beauty retailer Sephora



"Rather than empty platitudes and blacked out Insta posts they're putting their money where their mouth is and pledging to have a minimum of 15% of the brands they stock come from Black owned businesses."

Writer and creative director Stanley Johnson says that his "daughter is a Floor Manager at Sephora and I can tell you she is as excited about this as I am."

Blog Post: The 15% Pledge