A 1940s print ad for Aunt Jemima products. (Handout/Via Reuters)

"Just in time for Juneteenth, Quaker Oats announced that the Aunt Jemima brand will be retired as its parent company PepsiCo works to “make progress toward racial equality.” Like that of the enslaved black people in Texas who remained in bondage years after President Abraham Lincoln had granted their freedom, the emancipation of Aunt Jemima is way behind schedule. I mean, really, why did it take this long?

"Her name should have fallen off boxes and bottles years ago, and the fact that it didn’t suggests that the companies that controlled the brand for more than a century have all been slaves to profit — holding onto a valuable trademark that’s internationally known and historically offensive."

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