Branding, Social Messaging  Social justice issues impact your customers, your team members, and your business. Silence about these issues does more harm than good. Here's how to speak up. "Business is about belonging. And for your customers to feel like they belong with you, you have to demonstrate that you see them, you value them, and you care about the fundamental issues that concern them, especially when they are being treated unjustly." Article: Your Brand Shouldn't Stay Silent About the Killing of George Floyd