Credit: Jiroe for Unsplash

"As the executive director of the It Gets Better Project, I see the impact a visible and vocal support system can have on young LGBTQ+ lives. Uplifting and empowering the next generation of LGBTQ+ people to live their best lives is our business. Part of that business is Pride. With marches and festivals being canceled or postponed around the world, the LGBTQ+ community will face an unprecedented attack on the progress it has made over the last several decades.

"Pride began as a protest—a demand for equality—and it will march on until those demands are met. It does not stop for anything, even a pandemic. Brands that look to Pride in the midst of coronavirus and think “How can we help?” versus “How can we hunker down?” will be the ones that are welcomed into our homes. LGBTQ+ nonprofits need the support of their corporate partners. This is not the time to pull or postpone support. This is the time to hone in and get creative.

"In response to global isolation protocols, the LGBTQ+ community has shifted its focus to digitizing the Pride experience. This will give rise to new content strategies, new forms of entertainment and other ways of celebrating the visibility that past and current generations have made possible."

Article: How To Stay Relevant With The LGBTQ+ Community In Uncertain Times