"If there was even a time when clear communication was critical, it is now. Our leaders, in government, business, health, and all our institutions need to be direct and speak simply. In an article in the Harvard Business Review, Finding the Right Words in a Crisis, Carmine Gallo wrote, 'Like a virus, words are infectious. They can instill fear and panic or facilitate understanding and calm. Above all, they can spark action. So choose them carefully.'

"Companies have scrambled to respond to the massive disruption of the coronavirus, and we are learning — if we didn’t know already — that clarity of communication is the most important factor in crisis response."

"Making the complex simple is a necessary skill for leaders — and for us all — and especially now."

Article: Communications in a Time of Uncertainty