Design thinking ensures we create content that best serves and represents the end user’s needs.
You likely know about design thinking. About the practice Tim Brown, CEO of IDEO, says: “Instead of seeing its primary objective as consumption, design thinking is beginning to explore the potential of participation. The shift from a passive relationship between consumer and producer, to the active engagement of everyone in experiences that are meaningful, productive, and profitable.”
But if you're like most of my colleagues, you know less about content marketing, especially in a world at risk of being drowned in way too much content. Anna Lillian Murphy has a good idea: use design thinking to create your content strategy. She's written a sharp and concise primer.
Article: How to Optimize Your Content Strategy With Design Thinking