Guess what? Direct mail still works. In fact, it works really well.

"You've got mail." by katerha is licensed under CC BY 2.0
 

There's a really good reason that I recommend intelligent, well-designed direct mail programs to my clients. Because they work really well, especially when integrated with intelligent, well-designed digital programs.

"With digital media consumption on the rise, use of many traditional media channels is falling drastically. This is reflected in marketing budget statistics which illustrate that overall, marketer budgets for traditional advertising are falling while digital marketing continues to grow.  

"Our research with PebblePost, a digital-to-direct-mail marketing platform, found that one traditional informational source that defies this trend categorically is direct mail, which maintains significant advantages over other traditional sources of information. It also generates more response than digital efforts like email, social, and paid search (nearly 10 times).

"Because it is delivered directly to the home, and high consideration purchase research is done at home (and everyone is AT home right now), it dovetails well with other source consumption habits for higher value purchases. In fact, our research found that direct mail is influencing 31% of purchases, is a top-three source on 10% of purchases, and is driving high value decisions, including influencing a whopping $14 trillion in discretionary purchases."

Article: As Purchase Habits Change, Impact Of Direct Mail Remains