"When we show up in a mask, we show up for each other."
Governor Andrew Cuomo had a communications problem, so said his daughters. "Nobody's listening to you when you tell them to put on a face mask. It's your communication style that's getting in the way." He asked what they would do. They suggested that he sponsor an advertising contest that invited more New Yorkers to wear masks. "Great, do it," he said. (And btw, in doing so publicly, he modeled what vulnerability looks like and how it works to build trust.)
They got more than 600 submissions. Now they are asking New Yorkers to choose their favorite from five finalists. Voting closes May 25th. Winners will be announced May 26th.
They are all really good, but my favorite is the one titled "We ❤ NY", by Bunny Lake Films. Not only does it repurpose Milton Glaser's iconic slogan, but it does it with a hip-hop beat and true New York spirit. But each one is worth watching. And if you are a New Yorker, you can still vote.
Web Page: Wear a Mask New York Ad Contest