How can advertising help set your brand apart when every single ad uses the exact same creative strategy?
As major brands recognized that the creative strategy they had planned on using for 2020 would appear to be completely tone deaf right now. So they scrambled to present themselves as good corporate citizens who are sensitive, have been around for a long time and are there for you. This brilliant piece of editing demonstrates dozens of international and regional companies using the exact same creative strategy. In fact, it feels like they all used the exact same storyboard.
Article: Every Covid-19 Commercial is Exactly the Same