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Marketing The pandemic has forced companies to pivot their entire business model, with many having to launch digital initiatives with little time and few resources. "Less than two months ago, I interviewed several agency leads about how their organizations were helping CMOs break down the barriers to digital transformation. In what can now be best described as a prescient moment, Razorfish President Josh Campo told me that digital transformation is kind of like having to build the plane while you’re flying. "At the time, he said most brands come to his agency because of a specific challenge — and that, after looking at the problem, his agency would often see an opportunity to really drive transformation. But now, as the COVID-19 crisis continues to dramatically shift consumer behavior, businesses across industries are neck-deep in an economy where digital transformation is imperative to surviving outcomes caused by the pandemic."
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