"Historically, pandemics have forced humans to break with the past and imagine their world anew. This one is no different. It is a portal, a gateway between one world and the next.

"This campaign is an effort to explore what new world – good, bad, indifferent, surprising – might lie on the other side of that portal.

"COVID is creating turbulence across many of the world’s systems – it is decoupling some, destroying some, amplifying others. It is shaking things up. It’s a good time to exercise our imaginations about what we personally think might be the results – upside scenarios, downside scenarios, really weird scenarios, whatever people are imagining. Because the future that emerges will evolve from the collisions, the intersections, and the negotiations among all those futures and our ideas about them."

Article: COVID-19 The Future of Society