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Brand Messaging "Just gonna come out and say it: vulnerable people are always the most vulnerable to propaganda." ![]() "Another square I didn’t have on my bingo card for 2020: frozen meat product Steak-umm’s official Twitter account is offering some of the more cogent analysis of our coronavirus culture out there. "Steak-umm has long had an interesting Twitter presence for a corporate entity theoretically purposed to raise brand awareness for “thin-sliced frozen steaks” found in the grocery store. The account is run by 'Millenial angst personified' social media manager Nathan Allebach, who well understands his generation. But in the time of COVID-19, Steak-umm has come into its own and gone next-level, taking on everything from conspiracy theories and propagandists to the importance of not accepting anecdotes in place of hard data." Article: Steak-umm’s Twitter Account Is a Brilliant, Bizarre Voice of Reason in Our Coronavirus Era |