Marketing
Refining the sales funnel to meet the real needs of the customer

"Wouldn’t it be great to start the interaction with your customers with a conversation – or a substantial Discovery discussion – before offering a live demo? 
    –  Consider the time saved for both customers and vendors by focusing on the identified issues
    –  Consider the shortened sales and buying cycles, enabled by improved clarity
    –  And consider the reduction of wasted demos delivered by valuable pre-sales folks"

Article: Thousands of Websites Offer “Book a Demo” – Should Another Option Be “Book a Conversation”?