Creative, Social Messaging
The United Nations has asked for the help of the international creative community.



"In its first open brief to the creative community, the United Nations is asking for designers to help produce concise and impactful visuals to help share life-saving information on Covid-19."

"To do this, the UN has identified six points of public activation which it believes are 'most essential right now' and created a creative brief for each. These six briefs individually touch on personal hygiene, social distancing, knowing the symptoms of the virus and how to act, encouraging a 'kindness contagion', helping to bust myths on the virus, and raise awareness for donations. It is also encouraging both individuals, agencies, brands and platforms to tackle these open briefs. For instance, it suggests creatives could 'help create content for particular audiences' and 'interpret messages in a fun and engaging way', while brands could donate media space or share briefs with employees, and agencies and wider media could help by leveraging talent to interpret messages around the six key points identified. 'The way we communicate and how we do so is as important as what we communicate,' explains the brief."

Article: The United Nations Issues an Open Brief to Designers to Help Fight Coronavirus.