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Branding Brands need to ask how they can remind us that we are fundamentally good souls who care about our communities, who look out for each other. "As we look to a future when the Covid-19 crisis has abated, brands have the power to unite us, inspire us and forge a new way forward if they are willing to try." "We will need to think about the future. I hope that Covid-19 will bring out the best in us, but worry it will encourage the worst. We need brands to start thinking now about how they can remind us that we are fundamentally good souls who care about our communities, who look out for each other."
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