Business is personal.  A long time ago, in a galaxy far, far away, one didn't take a political stance in business. After all, you may alienate a big percentage of your audience. That was then. This is now. The world isn't so innocent anymore. Here's what one company learned when they took a public stand about the "open embrace of racism by the Republican Party in this election". It turns out that speaking the truth is very good for business. Email Letter: Letter to America's CEOs