Advertising, Social Messaging
Short ad aims to curb coronavirus-related xenophobia, but its message is universal."The symptoms of coronavirus to watch out for are fever, cough, shortness of breath, and an increase in xenophobia. As the virus has spread, so too have incidents of racism against Asians, and a rise in people avoiding Chinese restaurants and Asian-owned businesses. "In an effort to raise awareness and push back, the Chinese Canadian National Council for Social Justice worked with Toronto-based agency The Hive on “Stop The Spread,” a campaign that includes handing out bottles of branded hand sanitizer on the streets of Toronto. Sure, the sanitizer keeps your hands clean, but it’s really aimed at getting people to consider their actions and attitude toward the Asian community." Article: How to Stop the Spread of Racism During the COVID-19 Coronavirus Outbreak |