Corporate Responsibility, Branding
Outdoor clothing company Patagonia is promoting sustainability by educating its customers on how to prolong the life of its products.

"How can we buy less and get more out of what we already own? It’s a question not only for consumers but also for brands that want to continue to grow responsibly. Outdoor clothing company Patagonia is promoting sustainability by educating its customers on how to prolong the life of its products.

"While Patagonia clothing is designed to be tough enough to endure the elements during outdoor exploration, a little wear and tear can occur with prolonged use. Via its Worn Wear initiative, the brand not only accepts and repairs damaged items but also empowers customers to make their own repairs through online tutorials."

Article: Patagonia Empowers Customers to Make Repairs via Online Sewing Tutorials