"It’s no surprise that many of the best TED Talks are anchored in storytelling. But when it comes to sharing a story as part of a presentation or speech, there are four key things for you to remember.

• Base it on a character your audience can empathize with or around a dilemma your audience can relate to.
• Build tension whether through curiosity, intrigue or actual danger.
• Offer the right level of detail. Too little and the story is not vivid; too much and it gets bogged down.
• End with a satisfying resolution, whether it’s funny, moving or revealing.

"Of course, it’s all in the execution."

Article: Storytelling is a powerful Communication Tool — Here’s How to use it, from TED