The U.S. Postal Service is the most trusted brand in America. But holy moly, that's not a lot of trust.
"The tactile is personal and marketing that feels personal is more likely to be trusted — so USPS being the No. 1 brand Americans trust isn’t a huge surprise. But the fact that only 42% of those surveyed believed they could rely “a lot” on the U.S. Postal Service “to do what is right” is most telling about the overall state of trust in society.
"Morning Consult’s survey 'The 25 Most Trusted Brands in America,' says that USPS beat tech giants Amazon (38.8%) and Google (37.9%) by 4%, and No. 25 brand Walmart (32.5%) by 10%. But that win is on-par with political pluralities, instead of glowing public support.
"Americans trust the news media (8%) more than they trust the government (7%), but they trust brands the least, says Morning Consult data. But when you add in specific names, the story changes. Americans have more trust for a specific brand — USPS — than “corporate America,” which only 6% of U.S. residents trust “a lot.” (If you add the 16% of survey-takers who expressed no opinion into the ones who rated corporate America worthy of little or no trust, that’s 70% of Americans who don’t trust brands.) Only Wall Street (5% report a lot of trust) and Hollywood (4%) fared worse." Ouch.
Article: USPS Is the Most Trusted Brand in the U.S., But All Brands Still Have a Lot of Work to Do