Design Management Designers have a seat at the table, but now what? Research shows that design-led companies have 32% more revenue than other companies. But, oops. "According to a massive new study conducted by McKinsey, just about nobody knows what a chief design officer is actually supposed to do. McKinsey analyzed 1,700 companies and conducted interviews with 200 senior design leaders and 100 CEOs. The key discovery? A few companies have empowered design leaders in the C-suite, but at most companies, heads of design are ineffectively, and confusingly, integrated into executive teams. Article: McKinsey Study of 1,700 Companies Reveals CEOs Don’t Understand Design Leadership at All