The power of typography in a logo
In his spare time, graphic designer Emanuele Abrate, has been building a cool project he calls Logofonts. On this Instagram page he reframes the visual identities of well known companies by simply replacing the name in their logo with the name of the typeface used to convey their name.
And he captures cool trivia like: 8 Famous Logos that Use Helvetica.
Instagram page: Logofonts (@logo_fonts)