Your organization will benefit most from using a combination of channels – social media, email, website, and blog – to get your story out into the community.
"Content marketing encompasses all the channels and communication methods you use to tell your nonprofit’s story.
"Great stories have always been part of the nonprofit sector’s DNA. It’s the story and impact of an organization that keep a nonprofit’s employees, donors, volunteers, and other supporters engaged and invested in the mission.
"So what’s different now? The possibilities for sharing those stories that have exploded in the last decade. Most nonprofits continue to produce some print materials. Brochures and fliers still look great on street fair tables and library information kiosks. But it would be a mistake for any nonprofit to assume that their audience can’t be reached digitally."
Article: Content Strategy for Nonprofits: Make the Most of Your Story