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Advertising, AI "You can't be a dream. It scares them." ![]() Copywriters, you can relax. If this experiment is representative of the state of the art, your jobs will not be replaced by artificial intelligence anytime soon. Jean-Baptiste Le Divelec, a copywriter with an international ad agency, joined up with some geek friends and trained a "neural network" on 7 years of Weiden+Kennedy produced ads for Nike and let it "write" an anthem about the brand. The results are hilarious, and more than a little embrassing for those of us who struggle to find words that express our collective reach for meaning. Article: Jean-Baptiste Le Divelec: When AI Writes a Nike Ad
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