"Facts alone are not something people engage with."
"Viable Cities is a strategic innovation program now working with nine Swedish cities to help them reach their goal of becoming carbon neutral by 2030. Such an ambitious target will be hard to meet unless all citizens are actively invested. To make this possible, the program hired writer Per Grankvist to fill the unusually lyrical-sounding role of Chief Storyteller." Image by Anna Hållams
"What, exactly, does a survivable future look and feel like? And why have we so far proved unwilling to adapt our lifestyles and demand the policies that are needed to achieve it?
"In part, this represents a failure to communicate. The scientific community may understand the mechanics of greenhouse gases, but for those without backgrounds in climate science, it can be hard to connect a planet-scale atmospheric calamity with the reality of daily life. An ambitious new project in Sweden is nonetheless developing an unexpected tool that could enable the public to grasp the practical steps that would lead to more sustainable societies: storytelling."
Article: To Survive Climate Change, We’ll Need a Better Story