Mailchimp Presents is an original series of films and podcasts aimed at entrepreneurs and small-business owners and their shared struggles.

"As content consumption adapts to the digital age, brand touch points and media formats are diversifying. Print publications were among the first of the old guard to feel the effects; now, mainstream media is hustling to keep up, pivoting to a new community-based consumption model.

"Traditional channels are merging and morphing, with online platforms such as Refinery29 branching out into experiences with its 29Rooms immersive exhibit; print titles like Glamour developing into entertainment brands with bespoke video content and podcasts; media conglomerates such as Condé Nast expanding into creative agencies and consultancies with in-house studio CNX; and luxury retailers like Matchesfashion.com shifting to content creation and curation with live-streamed in-studio talks. Even the prestigious cornerstone of culture New York Times is crossing channels, with a television adaptation of its popular column “Modern Love”—which has already found success as a podcast—airing on Amazon in October 2019."

Article: New Brand Narratives