Civic Engagement
To build more inclusive movements, social advocacy organizations and activists need to create stories that can engage both familiar and new communities.

Former NFL fullback and EcoAthlete Ovie Mughelli and the improv comedy group Dad’s Garage participated in a Big Screen Bloc Party in Atlanta, GA. Photo courtesy of Exposure Labs

 

"It’s clear that public discourse in the United States today is dominated by extremes, whether we’re talking about climate change or refugee policy. Many different factors are contributing to the sense that society is becoming ever-more divided, but solving the important social and environmental issues we face nevertheless demands collaboration and unity.

"To make progress in this context, and break down the prevailing “us” versus “them” narrative, social change organizations must find ways to both better engage existing supporters and reach new communities “beyond the choir.” And to achieve that, they must be mindful of how the stories they tell may serve or stand in the way of this effort."

Article: How to Use Stories to Bring ‘Us’ and ‘Them’ Together