Design studio Horse has created the identity and packaging for Good Things Brewing, a new company with a goal to build the world's most sustainable brewery.
"'The way beer is brewed is really inefficient,' said Sam Robinson from Good Things Brewing. 'And in the UK, we brew a lot of beer. A lot. Raw ingredients are shipped in from all over the world, the leftover grain is recycled inefficiently and huge amounts of energy and water are wasted. Our planet simply can’t sustain it.'"
"Robinson, who is also a photographer, was inspired to create the brand after learning about the environmental impact of the beer-making process and the lack of public knowledge of this outside of the brewing industry.
"Having worked together with Horse on numerous projects, Robinson says: 'It was, therefore, important our branding break the traditional craft beer aesthetic. We crucially wanted to move away from the 'skater' graphics and boys' club feeling, and create something more closely linked to the natural world, appealing importantly to both men and women.'"
Article: Horse Designs Branding and Packaging for 'World's Most Sustainable Brewery'