Learning, Social Messaging, Shared Values
"In that troubled time, many thoughtful people had given up on education, or given up on the idea that representatives of the ‘mainstream’ could ever be much help to the ‘minority.’"

Image by Claudia Y. Ros is licensed under CC BY-NC-ND 2.0
“The Children's Television Workshop founder Joan Ganz Cooney noticed that preschool kids watched television enthusiastically and that they paid especially close attention to commercials. CTW took heart from this. Couldn't an educational television program appropriate the jump-cut technique of Laugh-In, and the bold graphics of Batman to help kids learn the basics? Couldn't a television program for kids educate and entertain?
“The answer seems obvious to us now, as Sesame Street watchers routinely point out that the goal post looks like an H or that tires look like Os. But in that troubled time, many thoughtful people had given up on education, or given up on the idea that representatives of the ‘mainstream’ could ever be much help to the ‘minority.’”
Article: Strolling Down Sesame Street. Fifty Years and Counting.
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