10 companies join new initiative to reduce packaging’s impacts on forests, species and climate.
“Apparel companies ASOS, Gina Tricot, H&M, Kontoor, QLOTHÈ, Reformation, TOMS, VF Corporation and ZILVER; and global marketing execution partner HH Global — are joining forces with environmental not-for-profit Canopy for its new Pack4Good initiative, which aims to mitigate the impacts of the world’s packaging supply chain on forests.
“New research has found that roughly three billion trees disappear into packaging every year — a sourcing practice that leaves in its wake a trail of deforestation, degraded forest ecosystems, threatened species and an increasingly volatile climate. This is the impetus behind Pack4Good, the goal of which is to curb the world’s voracious appetite for packaging; and to ensure that shipping boxes, wrappers, disposable cups and other forest-based packaging originate from recycled inputs and next-generation solutions, rather than the world’s Ancient and Endangered Forests.”
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