Marketing “Marketing is too important to be left to the marketing department.” - David Packard After “more than 4 years of professional experience” Jonah Malin has identified some of the most problematic issues with modern marketing. Through my lens of more than 40 years of professional experience, I think he’s spot on. Point 1: “… a lot of teams are still stuck on the tropes and metaphors that worked in advertising decades ago. Marketers need to change and begin to ask themselves, ‘how are we going to do this differently?’” This is a great place to start. Article: Everything Wrong With Modern Marketing in Less Than 5 Minutes