Typography
A font in homage to Greta Thunberg’s strength in communication



“Tal Shub is a designer based in New York who co-founded Uno, a company with a mission to eradicate single-use plastic bottles by offering a reusable alternative. Alongside the team with which he runs this venture, he has also produced an ode to Greta Thunberg in the form of a typeface called Greta Grotesk, inspired by and emulating the teenage activist’s handwriting.”



“He started by looking at all the material that was available online and identified two distinct signs which Greta had made. By un-distorting the images, he was able to extract letters with high contrast. ‘We then traced letters from both of these signs and converted them into vector format,’ he explains.”

Article: Greta Grotesk is a Typeface in Homage to the Teenage Activist’s Handwriting