In case you missed it, watch this ad.
Last month, just in time for back to school, Sandy Hook Promise debuted an ad called “Back-to-School Essentials”. The ad, by ad agency BBDO New York, starts out as a typical upbeat and breezy spot that celebrates new school supplies for freshly scrubbed kids. But before long new sneakers are being used to run from gunfire and a new phone is being used to tap a farewell message to a parent.
By using shock, awe and tears the spot makes a clear point: if you know the warning signs, gun violence can be avoidable. The fact that we need this ad is so tragic. There will be tears, but this is a must see and share ad.
Article: The Art Of Shock: Behind Sandy Hook Promise's 'Back-To-School Essentials' Ad