Learning, Innovation “Some data-driven experiments claim that unless new concepts incubate outside of a traditional business unit, they will fail to launch 75-80% of the time.” “Since Frederick Taylor first consulted the first manufacturing plants, we have geared our enterprises on reducing risks, systematizing the core into a predictable algorithm. All of our Corporate systems thinking is about reducing the margin of error: Six Sigma, TQM, etc. “Therefore, when a Business Unit is weighing decisions about what to launch, it will make the safest bet, even if it means only slightly incremental growth. It will also judge all concepts through the lens of Legal, Brand, Finance departments and existing sales and distribution channels. This Top Down approach usually includes bloated Business Cases, fully thought-out programs that forecasts likely scenarios, and months of expensive Market Research that reinforce the argument.” Article: The Whole System is Rigged Against Innovation