Corporate Responsibility
Burger King will no longer give away plastic toys with its children's meals and will melt down its existing stock in a move that was triggered by a petition from two schoolchildren.

"'Free' plastic toys have long been a staple of fast-food marketing, but Burger King said it would no longer hand them out and that it was encouraging customers to take their old ones to a store so it could melt them to make other items."

"According to the BBC, the restaurant was responding to a petition from sisters Ella and Caitlin McEwan, who wrote to both Burger King and McDonald's asking them to 'think of the environment and stop giving plastic toys with their kids' meals'. The petition was signed by more than 500,000 people."

Article: Burger King Axes Plastic Toys and Pledges to Melt Old Ones After Petition