Customer Focus Instead of obsessing about growth, here’s how to move the needle in your company: focus on your customer. “From a young age, we learn that growth is good because it’s the opposite of decline. We carefully track the rise of cities and companies and gauge the health of our economies by how much—and how quickly—they grow. Growth is optimism. It’s the promise of spring, versus the frosty advance of winter. “But for entrepreneurs, a “growth at all costs” mindset can be destructive. Founders who fixate on expanding markets or metrics tend to lose sight of their underlying reason to solve a problem for other people. They forget the reason why their business exists in the first place, and as a result, and that’s the key to sustainable success.” Article: Your Obsession with Growth is Hurting Your Business