Why to lead with purpose to build your brand
Image credit: Edelman Trust Barometer Report
Simon Mainwaring is the CEO & Founder of We First, “a creative consultancy committed to business as a force for good". They advocate that brands start with “why” they are in business. And behind “why” is the brand’s purpose. He’s gathered 10 reasons why businesses should lead with purpose and to build their brand by making a positive impact on the world.
Article: Top Ten Reasons You Must Leverage Purpose to Build Your Brand