Packages for plants sold online now made from easily recyclable and compostable material.
"Until recently, if you ordered from online plant store The Sill, it would arrive carefully wrapped in a huge amount of packaging inside the box: cardboard surrounding layers of bubble wrap and another layer of paper, creating an awkwardly large pile of trash. It was an attempt to help a fragile item make it through a rough journey across the country, but as boxes jolted through the shipping process, plants still sometimes didn’t make it unscathed. The company decided to design custom packaging that would work better—and in the process, eliminated bubble wrap."
Article: This Online Store Eliminated Bubble Wrap, and It’s a Lesson for Every Company that Ships Things