Message to JUUL and the entire tobacco industry: “the safety and well-being of America’s youth are not for sale.”
The Truth Initiative was created in 1999 when the attorneys general of 46 states reached a settlement with the tobacco industry that allowed for millions to be spent every year on youth smoking prevention campaigns. (Titanium, the firm that Dann Dewitt and I ran for 15 years, worked on the account in the early aughts.)
“…The nonprofit that’s been railing against cigarettes for years, is now determined to show us the evils of JUUL.
“With help from longtime agency partner 72andSunny, Truth is running a campaign that shows animals expressing their concerns around JUUL ‘testing on humans’ since the long-term effects of its nicotine devices are unknown.”
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