Marketing Communications New research reveals how to get a brand message across in low attention environments. “Marketers might spend their time seeking consumers’ undivided and concentrated attention, but new research exposes how to get a brand message across in low attention environments.” “As humans we operate in a default state of sub-consciousness (or pre-attentiveness) where we have a broad and un-specific focus to everything around us. Our state of consciousness, and our subsequent level of attention, can then change when guidance triggers surface.” Article: How to Capitalize on Low Attention