Absolute has never sold vodka. They’ve always sold attitude.
"In 1980, the advertising agency TBWA made an ad for Swedish vodka brand Absolut featuring a bottle of its product with a halo above it and the words "Absolut Perfection." written below.
"The ad was an instant hit and spawned one of the most iconic ad campaigns of the subsequent three decades — all including the Absolut bottle in a variety of creative displays.
"By the time the campaign ended in the mid 2000s, Absolut had created more than 1,500 ads and drastically increased its US sales from a paltry 10,000 cases in 1980 to 4.5 million in 2000. Its advertising budget grew as well, from $750,000 in 1980 to $33 million in 2000. In that time, Absolut went from a newcomer to the US market to the most heavily advertised liquor brand in the world."
Article: The 21 Best Absolut Vodka Print Ads of all TimeJust sayin'
“With environmental struggles often localized and fought over issues like fracking and pipeline construction, it’s a grave situation when a gas and fracking investor like Edens is the ultimate owner of an ever-increasing number of local dailies and weeklies.”