"Sweet things happen, when we unite.”
On August 15th, the day India celebrated its 73rd Independence Day, Cadbury, with the help of Ogilvy India, rolled out a brand new chocolate bar. "Celebrating the spirit of India’s ‘unity in diversity’, Cadbury has launched a ‘Unity Bar’. The chocolate celebrates various flavours that everyone relishes, combined into one big bar. Dark, blended, milk, and white chocolate flavours have been united in one bar, just like our country, which is a melting pot of various castes, religions, languages, cultures and food habits."
Full page ads produced in four different languages got social media clicking like maracas.
One week after it was launched a 30-second spot for multi-toned chocolate "Made to celebrate India and her people" had earned 4.2 million views.
Article: Cadbury’s Print Ad for ‘Unity Bar’ Generates Digital Buzz