How to use cinema to remind each other of the value of connection, and of hope.
This is a lovely 2 minute film by agency Droga5 and production company Epoch Films. It’s a feel good film that uses the tropes of group support, improv experience, sharing yourself and stepping out of your comfort zone to make you feel good about being human.
I’m less impressed that the whole thing is sponsored and signed by Nordstrom. Really? Using human spirit to paper over consumerism is cheap at best and dishonest at worse.
Imagine this ad with one change. This ad would be so much cooler if it didn’t close with the Nordstrom logo, but a phrase like “Shop Thrifts” instead.
But quibbling aside, the ad’s promise is spot on. An open mind really is the best look.
TV ad: An Open Mind is the Best Look