A spread from the book 100 Ideas that Changed Design by Charlotte and Peter Fiell.

"Sometimes it feels like in our headlong rush to find innovative design solutions we have lost sight of what design thinking actually is and what its end goal should be. All too often design thinking is superficially applied as a sort of one-size-fits-all formula for problem solving, when in actuality it is a much deeper and more important exercise that invariably benefits from a rigorous knowledge of design theory.

"We believe it is only with a proper understanding of the big ideas that have shaped design over the millennia that design thinking can truly reach its full creative potential, and provide real, meaningful ways of looking at things differently and more intelligently."

Article: We have lost sight of what design thinking actually is.