Purpose, Mission, Values Company purpose that matters. "The vast majority of companies are doing little more than simply publishing a carefully crafted purpose statement. They do not have a strategy and a culture built around their purpose. When companies limit themselves to publishing a purpose statement, they fall short of the expectations of their employees and customers. More importantly, they miss out on making a meaningful impact on the world and capturing significant financial value for the company." Article: What Is Corporate Purpose? No, Let Me Rephrase That. What Is a Corporate Purpose Worth Having?