Most ads don't represent the diversity of our culture. But that is starting to change.
Gatorade's Sisters in Sweat featuring Serena Williams Credit: TBWA
"More and more household brands are successfully incorporating diversity into their ads. Gatorade’s Sisters in Sweat piece, for example, features Serena Williams speaking to her baby daughter. The ad does a beautiful job of being inclusive without checking off boxes. Rather than coming off as a way to lump together people of color, Sisters in Sweat feels authentic, empowering and emotional."
Article: Advertisers Who Practice Diversity Have The Power To Change The World