“Don’t ask if your dreams are crazy. Ask if they’re crazy enough."
Speaking of Cannes, the “Lions” in the title are the actual awards that the festival bestows for creativity in advertising. This year Nike’s “Dream Crazy,” starring Colin Kaepernick, by the Portland, Oregon-based agency Wieden+Kennedy was a Lion winner that got a lot of buzz.
I challenge you to watch this spot without welling up, at least a little bit. Yes, this is one of the biggest brands in the world, supported by one of the best ad agencies in the world, and I’m sure they spent millions making this ad. But check it out, as of this writing the spot had earned more than 29 million views. That’s not paid media, that’s earned media. Because I'd want to watch it again. And because I want to tell you about it.
Video: Nike - Dream Crazy