A new sexual assault and harassment campaign is using the real words of real women to illustrate the many and varied ways women demonstrate non-consent.
Jess Langley, Annelise Hickey and Jo de Fina reached out to women across the world to better understand, and to better give voice, to the cues women give in conversations of consent.
"They took 50 real-life statements from 50 women and printed them onto a range of t-shirts. They also then directed, shot and produced a film using the statements to tell the women’s stories.” Then they posted the stories, images and the film on social media. The film was shared by millions worldwide, earning over 55 million media impressions, 6 million social media impressions and 50 countries reached.
Article: 50 Shades of No: The Campaign Giving Voice to the Real Words of Real Women.