Purpose, Brand Companies with a purpose have a greater voice and more connectivity with buyers. "Recent data shows that 55% of consumers believe brands actually have a more important role than our governments to create a better future. Whether that says more about brands or governments is up for discussion, but an interesting figure does show that consumers expect brands to go beyond function and be socially impactful, take a stand and reflect our personal values." Article: Brand Activism Is Driving More Meaningful Connections